NOW Showcase - Designer Forum for what is new & sustainable

NOW Showcase - Designer Forum for what is new & sustainable

Submitted by Rebecca Luke on Sat, 09/26/2009 - 9:03am.

education & awareness

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Last week was an incredible NYC fashion week from the tents i.e. Mercedes Benz Fashion week, to all the other groups and shows around the city. Now we have the trade shows in town where the buyers all congregate to purchase what you will ultimate get to select from at their stores.

One showcase that I have had the pleasure of watching grow is the NOW Showcase. Started three seasons ago, NOW is a designer's forum featuring the newest in progressive as well as sustainably produced, independent collections.

When I stepped into the room the other night, I was amazed at how many designers and lines were showcased there. The product is getting better. Designers are really upping the anti on quality and style. Three lines stood out to me for the evening.

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First, for basics that are well made, feel good and look even better, I like SUST. Out of San Francisco, their basics are yummy to the feel and are designed to fit women. They also have cuts that are simple yet sexy.

Then, for funky and fun pieces, that I personally would wear every day, Jai Active Weary
is the brand I recommend to check out. Designed and made in New York.

And finally, Linda Loudermilk. Linda has been a pioneer in eco-fashion, well, since SSF began seven years ago. Her spring collection is sophisticated, as are her fabrics.

At SSF, we are looking forward to more with NOW and the potential it has to highlight sustainability, fashion and fabulous independent design.

For more on co-founder Rebecca Luke’s style adventures Rebecca Luke Style